Social Bookmarking As A New Marketing Vehicle by Menno Spijkstra

Wednesday, November 25, 2009

Word of mouth is still one form of effective business marketing and the least expensive, too. It works for both internet and off line businesses. Aside from the traditional advertising, word of mouth can further propel your business towards the popularity it needs to gain profit. Recently, social bookmarking sites have become a bit sensational since its entry in cyberspace. Internet users now have another way to disseminate information by marking your favorite sites. If you are one of those internet savvy individuals, you could join bookmarking sites so that you may bookmark those web pages that you like and share them with other internet users.

If you think a certain web site is very interesting and has valuable content, you could bookmark it and have other people see and appreciate it, too. Deserving web sites usually get a lot of bookmarks and that makes web page content as a very important criterion for a successful web page. Quality content must not be overlooked especially that search engines and internet users are getting more particular about it. There are many popular bookmarking websites that you can sign up with. This is especially helpful if you are selling something on the net. You may take advantage of social bookmarking to further boost the popularity of your business.

You can mark every page of your site as a subtle way of promoting it. Once it is seen in these social bookmarking sites, prospective customers can be directed to your own page. If you have very good contents, then other members of the web site will be able to bookmark your pages and eventually make it popular online. However, it is not sufficient that you only provide numerous bookmarked pages or sites, what matters most is the worthiness of your content to be shared among other internet users. Your contents must be something interesting and valuable to other people.

People will always seek for something novel, interesting, and informative. Thus, make sure your bookmarked web pages have these qualities. Otherwise, you will just be wasting your time and not get the results that you want. There are social bookmarking tools that can help hasten the job for you since this task is a bit time consuming. If you have pages to bookmark, it might consume a lot of your time to mark them all and submit them to various social bookmarking sites. This is especially helpful to online marketers who have several web sites being maintained since you can save a lot of time and concentrate on other more important aspects of your businesses.

Learn how to succeed in social bookmarking thru continuously devising new techniques in promoting your business in these web sites. Your prospective customers' preferences or interests may change, so you need to catch up with these changes. You cannot simply be in a plane at all times because nothing is constant. Keep that marketing wheel moving so that you will be brought to your destined success. Reach out to more people and interact with them. This could be the best time for you to gather more information about your product and make the necessary improvements. Encourage people to take part in your undertakings so that you can further enhance your marketing techniques.

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